Recently, a very odd thing has begun happening to me. It happened first at ASU, then at ONA, and then again at NICAR in February.
A person I know either partly or entirely from Twitter will approach me, sometimes squinting as if to make my face match the 48-pixel-square image they know of me. “I love your tweets!” the person will say. Usually this is followed by how the person enjoys my sarcasm, appreciates my candid insight into the life of a journalism grad student, or, as happened on one occasion, is surprised that I am not black and white like my avatar.
Invariably, I think, is having personality on Twitter a thing now? Because to me, that’s just me being myself. No one’s ever approached me after overhearing a real-life conversation with someone else and said, “Hey, that was a great story you used to illustrate your point.” It’s just part of my personality.
I really got thinking about this after a discussion with someone who said she was turned off by too many religious references in other people’s Twitter feed. Hell, I said, I talk about my faith all the time. It’s not a secret. And you don’t seem to mind me.
But your tweets are different.
Being the Type A over-analyzer that I am, I had to try to figure out why.
Disclaimer: Forgive me if this comes out sounding like I’m touting myself as the model to follow. I am not at all trying to. There are many different ways of using Twitter that work for different kinds of people. But in thinking about this, I think I’ve identified a few ways in which people miss the mark.
Why does it matter?
Journalists have traditionally been about hiding all traces of personality to avoid the perception of bias. While I think some of that is still practical, modern journalism relies very heavily on forming human connections and striking chords within people. And we are still people. We forget sometimes, hiding behind the cameras and the notebooks, that we are fundamentally the same as the characters in our stories. I think this is one of traditional journalism’s fatal flaws. We’ve allowed ourselves to take on such an industrial, sanitized feel that we leave our audience feeling like we don’t really care about or understand them. This is, I think, why newspapers are hiring people with job titles like “engagement editor” at rapid rates.
But engagement starts at a much more personal level. It starts with the reporter. If the reporter can admit to the public that he’s just a person, too, I think people might start taking more pride in and feeling invested in their news. And I think social media is a good place to start with that.
Be relatable
Simply put, I’ve been through a lot of shit in the past couple of years. From relationships that have exploded to health problems, I’ve had it all while in grad school. This makes me a human being – everyone goes through shit. A theme I’ve often riffed on is, “Life sucks, but here’s how I’m coping.” Sometimes it’s as cliched as a song lyric. But my tweets tend toward big-picture instead of piddly details (again, that no one cares about). This isn’t to say I always get it right. There are definitely times I share too much, or get off on tangents for too long. But usually, I try to talk about my life (both personally and professionally) in ways that will resonate with other people, either in a way that makes them laugh or feel.
Drawing the TMI line
Just as most people won’t care about every story you write, most people also don’t want to hear about the details of your dating life, for instance. Every thought you have about every guy — whether he’s an asshole (I’ve met a lot of those) or Prince Charming (I’ve never met one of those) — doesn’t need to be public. This is really tough for me when I’m feeling super-emotional about something. I can get viciously sarcastic, but I can also get over-share-y. Part of this stems from the fact that I started using Twitter when only my friends followed me; part of it is that my introverted nature naturally gravitates toward social media as opposed to talking things over with another person.
It’s not about you
I know a number of people, reporters included, who use social media as a self-promotional tool nearly exclusively. Which is great, but most people who aren’t Mom really aren’t going to care about every story you write. This, too, I think, is the main problem with most organizational Twitter feeds. I don’t care about every story, and neither will your followers!
And please, if you’re going to retweet a compliment about you, try to throw in something that makes it worth someone else’s time. Otherwise, it just looks like you’re saying, “Oh my gosh, someone said something nice about me! I’m so special.” (Usually, I go with something self-deprecating. Everyone likes humor, especially when they know they aren’t the butt of the joke.)
In both this and the above point, I’ve learned to think about what I’m tweeting and whether it will be something anyone cares about. Sometimes I do decide to post something that will have meaning for only one or two other people. But it’s a conscious choice (most of the time).
Don’t preach
To bring this full circle, let’s go back to the religious side of things: Don’t preach at people. There is no faster way to turn someone off than to tell them they are wrong. And Twitter is a very, very bad medium for having a debate of any substance.
Preaching doesn’t have to be overt, and it doesn’t have to be about religion. A personal example: I recently have gotten into Django, and I’m of the opinion that it makes a far better CMS than WordPress for most large projects. I can’t remember exactly what I posted on this, nor can I find my tweet now, but I was pretty absolute about it. And, because a lot of WordPress devs follow me, it pissed off a few of them.
Now, because I’ve just gotten into Django, I couldn’t debate them on the technical details of why it’s better. (“It just is” isn’t a good argument, ever, even when it’s true.) I have to rely on other Django devs for that. That’s obviously not extremely persuasive. But that’s all right, because as I just said, Twitter is a terrible place to try to persuade people of anything. You really have a point to push? Write a blog post, where you can lay everything out, detail by detail. Or, I could have been less absolute, saying that Django seems to be the better CMS and asking my followers for their opinions. (Though when I tried this, the WP dev I asked for a clarification on summarily ignored me. Hey, I tried.)
So that’s an example of doing it wrong. Here’s what I believe is a counter-example. I said I talk a lot about my faith (though that’s about to change, as my new employer has a policy against such tweets). Mostly, I do this in ways like tweeting photos of folks at church, or, going back to the idea of being relatable, quotes from the sermon that are more good advice than they are fire and brimstone. Tweeting about obscure points that my non-Christian followers won’t relate to or may be turned off by is something I try very hard to avoid. And if you tweet about things only of interest to others who think similarly to you, you’re going to narrow your reach. By asking yourself if someone who has a different opinion would agree with, or at least find interesting, what you’re saying, you’re ensuring that you’ll touch the most people.
Like everything else, I don’t take my faith seriously when talking to others, instead poking fun at myself. (Personally, I’m very firmly rooted, so I suppose that helps.) Once, I tweeted a photo of a lyric slide that simply read, “WOAH WOAH,” with the caption, “This is the sort of inspiring worship I drive half an hour for.” Just today, I told a friend who’s an atheist, when he asked if God would be at church, that yes, God likes to hang out in the green room, and it’s annoying, because he drinks all the sacramental wine. A lot of people are relieved to encounter humor in someone who believes something very strongly — whether it’s religion or the right CMS for news apps (which is OBVIOUSLY Django, and no, I don’t hold grudges what are you talking about?)
In the end, it’s about showing people that you’re open-minded. I believe that if you prove your willingness to consider other opinions and be humble (and honest!) about your own, it’s all right to let people know which side of the coin you come down on.